SEO – 3 Mistakes Everyone Makes

SEO is a key aspect of being successful online; here's the 3 biggest mistakes all businesses make

1. Keyword optimisation

Keyword optimisation is the process of choosing and using the right keywords to help your business rank higher in search engine results. But it’s not just about ranking high. Keyword optimisation is also about choosing keywords that have high search volume, so you can attract more traffic to your website.

You must keep in mind, it is about choosing keywords that accurately reflect the content on your website, so you can connect with the right people. With the right keyword optimisation strategy, you can make sure your business is visible to the people who are most likely to buy from you.

Google Keyword Planner is a tool that can help you find new keywords and get an idea of how difficult it will be to rank for them.

Once you have a list of keywords and key phrases you’d like to target, you need to start optimising your website for them. This means using them in your titles, descriptions, H1 tags, and throughout your content.

Another important aspect of keyword optimisation is making sure that the keywords are used naturally. Everything should still be able to be read by a real person and not just an algorithm.

2. Website loading times

Another important aspect of SEO is website loading times. People are impatient and if your website takes too long to load, they will just click away. In fact, studies have shown that a 1-second delay in page load time can result in a 7% decrease in conversion rates.

There are a few things you can do to improve your website’s loading times. One thing is to optimize your images. Large images can take a long time to load, so make sure you are using smaller files.

Redirects, broken links, and 404 errors can all contribute to slow loading times on a website. Redirects occur when a user tries to access a page that no longer exists; While these errors are relatively common, they can be frustrating for users and they can also cause slow loading times. To avoid these problems, it is important to redirect pages that have moved, fix broken links, and fix 404 errors as soon as they are discovered. Doing so will help to ensure that your website loads quickly and smoothly.

3. Mobile experience

Mobile optimisation is another important aspect of SEO. More and more people are using their phones and tablets to shop online. If your website is not optimized for mobile, you will lose a lot of potential customers.

You can do a few things to make sure your website is mobile-friendly. One thing is to use a responsive design. Responsive design is critical for the mobile experience. By optimizing images, videos, and text for responsive display on smaller screens, the content will be easier for mobile users to consume. In addition, responsive design can help improve the user experience by simplifying navigation and reducing the need to zoom or scroll.

Another thing is to make sure your images are optimized for mobile devices, allowing them to load as quickly as possible.


SEO is a key aspect of being successful online, but it’s not always easy to get right. Keyword optimisation, website loading times, and mobile optimisation are all important factors to consider – get these right and your Google rank will thank you. We post new articles every week! Thanks for reading!