Funky Appliance - Stockists Page and Google Shopping Setup

The Client

The Funky Appliance Company is a home appliance brand that’s just a little bit different. Starting as an idea after a fruitless trip to the local hardware store in 2016, they’ve created an exciting range of home appliances that not only look great with a retro-modern aesthetic, but are functional and reliable too.

Client Goals

Direct customers to brick and mortar retailers

Have the range appear in relevant Google searches

What we did

As part of a wider push to improve sales both online and in-store, two key tasks were identified centering around the digital offering.

First was to build a custom stockists page, pulling in dynamic data allowing customers to easily find local retailers currently stocking the Funky range.

We’ve then linked up the website with Google Shopping, which will automatically send new or updated product information to display at the top of Google searches.

Results

Successfully setting up the stockists page function

Increase in revenue through SERP lists

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